Supercars is taking the racing experience beyond the track, joining forces with AFL and Cricket Australia to launch the all-new Kayo SPORTS Stadium on Roblox, an immersive digital world designed to bring fans closer to the action than ever before.
Developed through a collaboration between Foxtel Media, Livewire and Gamefam, this groundbreaking platform introduces a new way for fans to engage with the sport, blending gaming, competition and community in a family-friendly environment.
At the heart of the Supercars experience inside Kayo SPORTS Stadium is what fans love most: speed, precision and performance. Players can jump behind the wheel in a virtual environment and:
It’s a natural extension of race day, putting fans in the driver’s seat and allowing them to experience the demands of Supercars in a completely new way.
Today’s fans are engaging with sport far beyond the live broadcast, and this initiative meets them where they already are. With millions of Australians spending hours each week consuming sport outside of race events, Kayo SPORTS Stadium creates another touchpoint to stay connected.
By entering the Roblox ecosystem, Supercars is tapping into a global gaming audience, opening the door for new fans while giving existing supporters another way to immerse themselves in the sport.
As highlighted in the official launch, Supercars’ DNA translates perfectly into this digital format, where precision, timing and confidence are everything.
The move reflects a broader evolution in how motorsport connects with its audience, combining real-world intensity with interactive storytelling.
Kayo SPORTS Stadium is available now on Roblox, offering fans the chance to experience Supercars like never before, whether it’s chasing the perfect lap or mastering the art of the pit stop. Game Link: https://www.roblox.com/games/134767568300039/Kayo-Sports
This is just the beginning of a new era of fan engagement, where the track extends far beyond the circuit.
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